National CineMedia, LLC. - The leading provider of in-theater advertising services, selling time on more than 12,000 screens across the country. It also produces and distributes pre-show entertainment features (including the entertainment industry infomercial, “FirstLook”) and it distributes other media content to theater screens, including live entertainment.

The National Cinemedia Media Center is a Sales & Marketing tool that I developed to exhibit all content and advertisements. The system gives users the ability to create and send custom video play lists. Users also have the option of creating a CD that contains the content of their play list as well as creating a link where their play list can be viewed online.

Problem: The NCM Sales & Marketing department needed an easy way to send videos to clients. In the past, they had copy the video onto a DVD and then send it out using UPS.

Solution: I devised an online system where the video would be encoded as Flash with meta data added to a SQL Server Database. The sales team would then have the ability to create a play list that they could then send out to clients; who could then view the videos.